An athlete racing the LDN 5000, in black and white

XMiles

Endurance nutrition for athletes, from Dorset. The stockist that caught a whole market when a brand stepped back.

xmiles.co.uk

The brand

XMiles is the UK's specialist endurance nutrition retailer, founder-led and run from Wimborne in Dorset, with GU, Maurten, TORQ, 226ERS and Science in Sport among the twenty-five and more fuelling brands on its shelves.

The store ships worldwide, runs a subscription with free priority shipping, and carries everything an endurance athlete consumes in training and racing, gels, drink mixes, chews and electrolytes, with the kit around them.

Coming soon

We’re still writing this one up. The full case study will be published here soon.

A jar of Wildsmith Skin cream on a weathered wooden stool beside a roll-top bath

Next Project

Wildsmith Skin

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