The Shopify Readiness Review
Find out what your Shopify store is telling crawlers and agents.
A free review by a senior consultant, written for your store, and if there is nothing worth acting on, we will tell you.
Brands we've reviewed include
How the readiness review works
Every review is run by a senior consultant who spends the time in the areas we know make commercial impact. The whole thing runs in three steps.
01
Request your review
Tell us about your business and where to reach you, and we review everything from the outside looking in. The review runs on public access only, so there is nothing for your team to prepare.
02
We interpret your store
We work through the store with fanatical discipline, interpreting it as the search engines, crawlers, and shopping agents will, and weighing every finding by what fixing it is worth to your business.
03
Live readiness review
We present the findings back to you, virtually or in your office, covering what we found and what it means for your business, in the order we would close the gaps.
Inside the review
You want the brand recommended when ChatGPT, Gemini, or a shopping agent answers your customer, and that starts with what those systems can read about you today. The review works through every surface they read.
Crawl the store as search engines and shopping agents do
Check what every product page declares: price, availability, materials
Test that reviews, delivery, and returns answers are readable by machines
Read the agent-facing files Shopify publishes for your store
Ask the AI assistants what they currently say about your brand
Rank every gap by commercial impact, with the first fix named
A machine can check whether a signal is present, and judging whether it is true about your brand is the other half of the review.
“Your customers’ agents will know them deeply, and the review shows how much your store lets those agents know you in return.”
Matt Naughton · Founder, Naughton & Bird
The work behind the review
APM Monaco
Founded in Monaco in 1982, APM Monaco is an accessible luxury jewellery brand still creatively led by the founding family, and it runs seven regional Shopify Plus stores from the UK to Japan.
Read →
Kiki McDonough
Kiki McDonough is the British fine jewellery house known for colour, founded in 1985, with a Chelsea boutique, collections led by the gemstones, and a Royal Warrant.
Read →Sound familiar?
Assistants can only recommend what they can read about you, and most stores give them far less than anyone inside the brand assumes.
Paid acquisition costs rise ten to twenty percent a year, and organic is the only channel that compounds against that, so the earlier the fundamentals are put right, the sooner the curve bends the other way.
The cause is usually internal, because people move on and take the knowledge with them, and governance slips as the brand grows, so the architecture, the data, and the signals no longer agree with each other.
Assistants repeat whatever is easiest to find, and for many brands that is an old press page, a stale directory listing, or a description nobody has owned for years. Correcting the record means putting the current truth everywhere the machines look.
Discovery is moving into AI assistants and shopping agents, and nobody can buy the recommendation there. It is earned through the same fundamentals search has always rewarded, and most competitors have not started that work.
Almost nobody has, because the surfaces machines read are invisible in a browser. All of them are public though, which is why we can review a store from the outside.
Why Naughton & Bird
Two decades of e-commerce discipline
We are a Shopify Plus Partner consultancy, working the fundamentals of winning and keeping customers. The discipline search engines and agents now reward, authoritative, structured, truthful commerce, is the discipline we have always practised.
From mail order to Google to agents, the fundamentals have not changed: acquire quality customers at the best possible price, and keep them. We work with established brands whose reputations are already earned, across the UK, Hong Kong, Dubai, and Australia, and we teach your team as we go, so the capability stays in-house.