SEO Hong Kong

Many business owners and SEO consultants ask this question every week. Defining what makes a successful Hong Kong SEO strategy varies between the type of market, amount of competition, current reputation of your domain and a whole host more. Defining what SEO should cost is all down to relevancy in your sector. How does your website compare to your competitors, what will it take to grow your share of voice and how quickly do you want to do it?

So, the cost of SEO can vary. Like any industry there are different levels of service offering. SEO is no different. If you're looking for SEO as a start-up business then you'll be presented with a host of companies claiming to offer first page rankings for less than the cost of a weekend staycation in a Hong Kong hotel. In many cases, we work with clients who've tried and tested the cheap SEO route and effectively wasted their budget but also potentially done more harm to their domain in the process.

We like our clients to have full transparency on how we work. We break down our consultancy costs on a project rate and recommend our clients to have their own account with our preferred partner, Pi Datametrics. For start-ups we offer a light-touch service which allows brands with small budgets to benefit from our SEO strategy and we manage their data in our SEMrush account.

Staggeringly there are still agencies claiming to guarantee first page results with a minimum level of traffic increase. We don't make guarantees with search engines as they are constantly changing. Rankings are inherently unstable and history has shown the Google's algorithm is testing, evolving and can change at a moments notice causing volatility, sometimes with detrimental effects (Interflora's penalty from Google in 2013 is a classic example).

Rankings do not equal traffic. We measure a successful SEO campaign by defining the goals at the beginning of the project. We look for an increase in visibility across your most desirable keyword groups which ultimately lead to more conversions or engagement for your brand. Growing your share of voice and effectively owning your niche is what we are all about.

On average it takes anywhere from 3 to 6 months for SEO to take effect. This can depend on the complexity of the SEO project at hand, the technical structure of a site, off-page domain legacy activities & more. During our research phase we'll identify opportunities that align with your overall marketing strategy and set the milestones for evaluating success. We find that with sites that have a decent domain history and an existing search engine visibility as a benchmark, there can quick wins which can add a lift overnight with some on-page SEO changes and site configuration amendments. In most cases our clients require a deeper and more complex SEO strategy to build a share of voice.