A consultation in the Pramfox boutique at the Raffles Hotel Arcade, Singapore

Pramfox

Premium baby gear, chosen by consultation. A boutique at the Raffles Hotel Arcade, Singapore.

pramfox.com

The brand

Pramfox was founded in Singapore by Elise Mawson and her husband Alex, two former mining engineers who brought engineering rigour to buying baby gear. Elise is an Australian-certified child restraint fitter and a US-certified child passenger safety instructor, and the boutique recommends a stroller only after asking how the family lives day to day.

The shelves carry UPPAbaby, Nuna, Cybex, Maxi-Cosi, BeSafe and Stokke, and the services go well beyond retail, car seat installation, stroller servicing, lactation education, babywearing fittings and monthly pop-ups, serving Singapore first and families as far as Jakarta and the Gulf by virtual consultation.

Inside the Pramfox boutique at the Raffles Hotel Arcade
The Pramfox sign outside the store at Raffles Hotel Arcade
The courtyard at Raffles Hotel, Singapore

Coming soon

We’re still writing this one up. The full case study will be published here soon.

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