Neversecond

Neversecond makes a modular fuelling system for endurance sport, gels, drink mixes and bars built around measured 30-gram carbohydrate units, so an athlete can plan a race by the numbers on the packet. The science positioning is real, what is on the label is what is in it, the range is Informed Sport certified, and the athletes racing on it include winners at Western States and UTMB.

The store runs on Shopify across four storefronts, the US and global site, an EU store and country stores for Spain and Italy, and that structure is where much of the work lived.

We’re still writing this one up. The full case study will be published here soon.