Industries

The sectors we know from repeat client work, from fine jewellery to endurance nutrition. Each page sets out how discovery works in the category and where we see the opportunity, with the brands we have worked with in it.

Kiki McDonough campaign photography, a night at the ballet

Jewellery

Fine and fashion jewellery, from Monaco to Chelsea.

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The Organic Zoo shop front in Brighton

Baby & Kids

Childrenswear and baby gear, from Brighton to Singapore.

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Endurance athletes racing on Neversecond fuelling

Sports Nutrition

Endurance nutrition, raced from Melbourne to Dorset.

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Le Chameau wellington boots among the flowers in the garden

Heritage & Established

Brands with decades of making behind them.

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The Butterfly Patisserie at Rosewood Hong Kong

Hospitality

The online shops of great hotels, delis and patisseries.

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Folded cashmere in green, lilac, blue and navy, stacked on a wooden stool

Knitwear

Cashmere and working wool, from Inner Mongolia to Norfolk.

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The walled garden at the Heckfield Estate in Hampshire, home of Wildsmith Skin, in evening light

Skincare

Botanical skincare and sleep solutions, from Hampshire to the bedside.

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A spiral atrium of timber slats opening to a skylight at The Upper House, Hong Kong

Why Naughton & Bird

Two decades of e-commerce discipline

We are a Shopify Plus Partner consultancy, working the fundamentals of winning and keeping customers since 2008. The discipline search engines and agents now reward, authoritative, structured, truthful commerce, is the discipline we have always practised.

From mail order to Google to agents, the fundamentals have not changed: acquire quality customers at the best possible price, and keep them. We work with established brands whose reputations are already earned, across the UK, Hong Kong, Dubai, and Australia, and we teach your team as we go, so the capability stays in-house.

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Industries FAQs

No. These are the sectors where our work has repeated enough to write about with authority. Beyond them we work with brands in streetwear and designer fashion, florists, furniture and homeware, food and drink, and property, and the fundamentals travel across all of them.

Yes, as the work in a sector deepens. A page earns its place when we can write about the category’s discovery dynamics first hand.

Shopify SEO is the core, with Klaviyo and agentic commerce readiness built alongside where the category rewards them. Each industry page says which apply and why.

Signals

Further reading from Signals

All Articles →
An antiques and design shop in Lisbon at night, its windows lit and its stock visible from the pavement
Agentic·26th July 2026

What is a discovery-ready Shopify store?

A discovery-ready Shopify store is prepared to be found and correctly represented in organic search, in AI answers, and by the shopping agents Shopify switched on in March 2026. This is the definition, the mechanics underneath it, and the test you can run on your own store this afternoon.

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Rails of second-hand clothing running the length of a vaulted brick cellar under hanging lamps
Shopify SEO·10th May 2026

How to structure Shopify collections for SEO

Collection architecture is where most Shopify SEO problems begin, and getting the structure right before adding content is the decision every later effort builds on. This is the full method: mapping demand to collections, consolidating the overlaps, and building pages that can rank.

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A baker working behind a lit counter at night, trays of pastries stacked in the case in front of him
Klaviyo·20th March 2026

The Klaviyo flows every Shopify brand should have

Most brands have a welcome series and an abandoned cart flow. The gap between that and a fully built programme is where the revenue recovery sits. These are the seven flows that earn their place, with build specs, timings and the ones not to build yet.

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