The Free Klaviyo Audit
Find out exactly what your Klaviyo account returns today, and what it is ready to return.
A free written audit by a Klaviyo Master Gold consultancy. No call required, no sales pitch, and if the account is in good shape, we will tell you that too.
Klaviyo clients include
How the Klaviyo audit works
Every audit is run by a senior consultant, and we spend the time where retention revenue actually moves: the flows, the segments, and the deliverability underneath them. The whole thing runs in three steps.
01
Request your audit
Tell us where the account lives and where to reach you, and we reply with a view-only access invitation. Klaviyo supports restricted roles for exactly this, so nothing about your sending changes and no credentials are ever shared.
02
We read the account
A senior consultant works through the flows, the campaigns, the segments, and the deliverability picture, benchmarking the account against what a fully built programme looks like for a brand of your size.
03
The written audit
Within five working days you receive a short written audit naming the three to five biggest opportunities in priority order, with specific recommendations for each. It stands alone if all you want is the picture, and we walk you through it on a call if you want one.
Inside the audit
Email and SMS are the revenue a brand already owns, and the audit establishes how much of it the account is collecting. It works through every layer that decides what the programme earns.
Active flow coverage against a fully built programme: what exists, what is missing
Open and click rates by flow, read against your own category
Revenue attribution by flow and campaign
Deliverability: sender reputation, SPF, DKIM, DMARC, and list hygiene
Segmentation: who is being sent what, and who should be
Campaign cadence, and the calendar the account could sustain
A machine can count the flows. Whether the programme fits the way your customers actually buy is the judgement half of the audit.
“Most Klaviyo accounts were set up fast and left running. The audit is how you find out what the account is quietly capable of.”
Matt Naughton · Founder, Naughton & Bird
The work behind the audit
Organic Zoo
Organic Zoo makes organic cotton clothes for babies and small children, designed in Brighton by founder Paulina Atkinson and worn by a community the brand calls Zookeepers.
Read →
Carrier Company
Carrier Company has made hardworking clothes in Norfolk for thirty years, cut for gardening and coastal life, with an email calendar shaped around a brand that never pushes.
Read →Sound familiar?
The attribution is all there, it is just rarely read. A properly configured account shows what every flow and campaign earns, and the audit reads it for you, so the platform cost can finally be judged against a real number.
This is the most common state we find, and it is nobody’s fault: the account was built by someone working on ten other things, and it has run faithfully ever since. The catalogue, the customers, and the brand have all moved on since then, and the flows are usually the last thing to catch up.
Sending to everyone feels like reach, and it quietly costs deliverability, because the people who never open are telling the inbox providers something about you. Segments built around the brand’s actual customer lifecycle earn more from fewer sends, and the audit shows what those segments would look like.
Deliverability moves slowly and quietly, which is why nobody notices until the trend is unmistakable. It is usually recoverable, and the audit reads the sender reputation, the authentication records, and the list hygiene to establish where the slide is coming from.
The account keeps working, and nobody inside knows why it does what it does. The audit maps what is actually running, and if we work together afterwards, every engagement ends with documentation and training that leave your team owning the account.
Peak rewards the accounts with foundations: warmed deliverability, segments that already know who the buyers are, and flows that catch the traffic paid media brings in. The audit names what to put right first, in time for it to matter.
Why Naughton & Bird
Two decades of e-commerce discipline
We are a Shopify Plus Partner and Klaviyo Master Gold consultancy, working the fundamentals of winning and keeping customers since 2008. Retention is half of that discipline, and Klaviyo is where it runs.
From mail order to Google to agents, the fundamentals have not changed: acquire quality customers at the best possible price, and keep them. We work with established brands whose reputations are already earned, across the UK, Hong Kong, Dubai, and Australia, and we teach your team as we go, so the capability stays in-house.