Author
Matt Naughton
Matt has worked in e-commerce since 2008, when organic search was first emerging as a serious acquisition channel, and he spent a decade growing Lights4fun from a start-up into Europe's leading decorative lighting retailer. He chose Shopify for the business in 2016, before it was the obvious choice, because he needed a platform built for commercial operators, and he founded Naughton & Bird to do for other premium brands what he had learned to do for his own.
He works with a deliberately small portfolio of Shopify brands across fashion, jewellery, homeware, food and sports nutrition, in the UK, Hong Kong and Dubai, on the channels that compound: organic search, AI visibility, email, and the content that carries all three.
LinkedIn →
Signals