Folded cashmere in green, lilac, blue and navy, stacked on a wooden stool

Cashmere & Cotton

Luxury cashmere knitwear, designed in Britain. A store turned around from a seventeen-second start.

cashmereandcotton.co.uk

The brand

Cashmere & Cotton sells luxury cashmere knitwear designed in Britain by a small team with long relationships with the finest yarn suppliers and knitters, the cashmere sourced from farms in Inner Mongolia chosen for quality and animal welfare, knitted to a tension that resists pilling and pre-washed so every piece can be machine washed at home.

Colour is the house signature. The range runs to one of the largest choices of shades in the category, merchandised by colour as much as by garment, with the exclusive Warm & Co. label alongside and cotton blouses updated each season to sit with the knitwear.

Coming soon

We’re still writing this one up. The full case study will be published here soon.

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